Friday, September 5, 2008

News Flash: People Like Free Music

Here's an interesting article from Wired:

http://blog.wired.com/music/2008/02/free-music-boos.html

It talks about how Last.fm's traffic went up 58% after they added free, ad-supported music to the site. Hmmm...kinda like what we've been doing for our clients over the last 3 years, in a much cooler, less-obtrusive way (if you ask me).

Yes, it's true: people like free music. They especially like free music with no strings attached. They get the music, they share it with their friends. This leads to more fans for participating artists and labels, resulting in more cash in their pockets via the sale of music, concert tickets, DVDs, merchandise, ringtones, and whatever else they want to sell. Meanwhile, the site on which people find the music gets more traffic because people are telling their friends about it.

This is not rocket science, people. Free music is good for everyone. Learn it. Love it. Live it. ~ Tim

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